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- > Provision of health information
Comprehensive solutions backed up by scientific data analysis.
Information gained from clinical trials and the experience of marketing specialists (CMIC's MPSS personnel) can be leveraged to achieve effective marketing once a product has been introduced to the marketplace. CMIC can evaluate the market value of prospective development candidates to investigate and predict which licensing strategies and development strategies are most likely to increase product value. We can both propose and execute those strategies. We are now in the process of deploying new consulting services designed to shape marketing strategies and enhance sales and marketing organizations in order to speed the market penetration of new products.
Our methodology and results speak for themselves and have been put to the test in global projects, where they have received high praise.
Let CMIC evaluate and maximize the market value of your products.
- CMIC is well regarded by both domestic and overseas clients.
- Tailor-made approach
You won't find cookie-cutter consulting here. Instead we examine each customer's unique circumstances, analyze the problems we find, and propose clear solutions. - Our proposals incorporate globally accepted approaches (presenting findings at academic societies, etc.).
- We offer solutions from a perspective that incorporates the views of patients, doctors, and co-medical personnel.
- By isolating the issues faced by clients and repeatedly formulating and testing hypotheses, we are able to propose superior solutions.
- Our consultants bring with them broad experience.
- Consulting for pharmaceutical marketing
- Patient surveys (diseases, pharmaceuticals, treatments, etc.)
- Market surveys including specialist interviews, WWW components, and group meetings
- Pharmaceutical lifecycle management (maximization of value and extension of product lifetimes)
- New product (candidate product) sales and share forecasting using patient and market scale predictive models
- Business investment consulting for foreign corporations interested in entering Japanese markets
- Overseas market surveys
- Planning (interviewing clients → isolating issues → formulating and testing hypotheses)
- Conducting surveys (for applicable doctors: detailed personal interviews → group interviews → mail surveys → online surveys)
- Statistics and data analysis
- Proposing solutions (reporting the results of analysis and proposing solutions)
